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No divas here 👑

Renée Jean Cassels
BSc(Hons)(Ecology & Zoology)  |  AdvDipBus(Marketing)

I’m an experienced marketing professional and graphic designer. For over 20 years, I’ve applied my passion for quality solutions and genuine drive for exceeding client expectations to successfully deliver projects for many of the world’s largest companies and Australia’s best known brands. These include BHP, Anglo American, Origin, BirdLife Australia, Bechtel, Coca-Cola Amatil, Macquarie Bank, NAB, Arrow Energy, MYER, and Woolworths to name just a few.

Graphic designer

Decorative shapes
Decorative shapes

I acknowledge the Traditional Custodians of the land where I live and work and their connections to land, sea and community. I pay respect to their Elders past, present, and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples across Australia. Always was and always will be, Aboriginal land.

Living and creating on Darkinjung Country

Decorative dots

20 years' experience 

My approach aims to strike the perfect balance between commercial results and beautiful design. From the start I seek to understand your organisational and commercial realities and then use my experience and initiative to deliver quality solutions. If you're time poor or branding and design isn't your bag, I'm resourceful and can think for myself so you can focus on your work with full confidence in the final product. My straight forward systems and processes will ensure your project is successfully completed on-time and on-budget – and most importantly – that you will be delighted with the results.

Brand visual identity, graphic design and websites 👩🏻‍💻

What I care about

I care deeply about the natural world and the challenges it's facing. I am passionate about giving back through volunteering and have been the Secretary of BirdLife Northern Queensland for the past 8 years. Together we are working to protect birds across Northern Queensland. I also love travelling and have been to Africa, Borneo, Japan, the USA, Thailand and Cambodia, New Zealand, as well as getting across a huge chunk of Australia. I relish getting off the beaten track and having new experiences that aren't in the Lonely Planet Guide. I'm a person of action and if I say I'm going to do something I do it. Life is too short and I'm excited to be at the beginning of my next chapter. 

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Where I'm at

I've been a freelance graphic designer for the past 8 years. I love working for myself and live on the stunning New South Wales Central Coast with my best friend and partner. Surrounded by national parks and stunning beaches we love to hike, camp, play poker at the local RSL on date night, and snuggle on the couch for trashy MAFS binges when we want to hide out from the world. We are both ethical vegans and love to go deep on current events, existential ideas, and social issues over a rye whiskey cocktail. Recently we bought a house together so our next adventure is about to start. Better buy shares in Bunnings.

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Where I come from

I was raised by a single mother who taught my sister and I that women can do anything. My mum had guts and personality. She completed her hair dressing apprenticeship and opened a salon at 16 when girls were meant to leave school early and become secretaries. She travelled the world when society said she should be having kids and getting married. Growing up, we had very little money but she always did everything she could to make the small things special. She was strict, but encouraged my creativity and love of art and told me often that I got my talents from her. As a young person I resisted that idea while I tried to forge my own path. Now, as I get older I can see how very like her I am. And that makes me proud.