Established in 1987, Dawsons Group of Companies has grown to become one of Queensland’s largest privately held multi-disciplinary industrial services companies. Operating from workshops in Cairns, Townsville, Weipa, and Mt Isa and employing over 1,200 people each year, Dawsons is still guided by family values and maintains a steadfast focus on safety, quality and reliability. An Australian owned and operated company, they take pride in doing whatever it takes to deliver for their clients and be a valued and respected part of the communities in which they live and operate.
Whatever it takes
'33 Years' anniversary book
As a large company delivering key projects for some of Australia's most well-known brands, Dawsons needs a professional brand with high quality marketing and communications. I have worked with Dawsons for over 5 years to build a unique identity that is bold, dynamic, smart and synonymous with quality.
Building a strong brand for a company with a reputation for excellence
Smart lines and familiar faces
Dawson's pedigree is in engineering and construction. Engineers see the world in a different way and I wanted to capture that in the brand. At the same time, they are all about their people with many staff having been there for decades. We needed to strike a balance between logicality and humanity. The beams in the design are placed at a 45 degree angle and represent the scaffolding and structural steel beams used in much of their work. Incorporated into this scaffolding are the faces of the business that are the reason Dawsons is so respected and successful.